Generally, the closest accepted comparison that can be given to a podcast is a radio show.
Radio shows however unlike podcasts are output constantly through the airwaves for free, their benefit is that the barrier to entry for their consumption is extremely low, all it takes is to turn on your radio, and tune it in.
Simple, there we have it, the greatest method of reaching a consumer by audio?
No, you see, the low barrier to entry is actually radio’s biggest problem with reaching an engaged audience [Read more…] about Why podcasts reach audiences that radio doesn’t.